A single postcard mockup with challenge announcement, prompt, question, user directions and stamp.
Why a postcard? Postcards serve as a physical, timeless and universal mode of communication. The option to include postage increases outreach to remote and poorer parts of the world.
Front of postcards 4 and 5 from a series of 9.
Postcard back with question, sample answer and user directions.
Series of 9 postcards that act as puzzle pieces and create a poster image advertising Break The Ice.
Diversity is a fact, inclusivity is an action. Before we partake in conversations addressing diversity and inclusion, we must take a look within ourselves and communities and confront our biases.
My proposal includes a series of nine postcard handouts with prompting questions that will be distributed across the globe. Once answered, postcards will be sent back to OpenIDEO (postage prepaid by sponsors) and displayed on the challenge homepage for participants to read and comment on.
Please share a link to your portfolio
The current projects in my portfolio represent my desire to create positive impact through design and technology, moving away from my past work in fashion advertising.
Why do you want to be OpenIDEO's Visual and User Experience Designer?
This year I was able to focus my time on positive impact projects while traveling to five continents and volunteering my time and skills to diverse communities. My travels have empowered me to seek out interests and work on projects that align with my values.
Empowering people and enabling positive change is what drives me and IDEO has always been a role model. I want to work with passionate individuals who are at the forefront of the global effort to create positive impact through design.
How many years of experience do you have?
More than 5 years of experience
How did you hear about this challenge?
An email sent from Jason, Luisa and the OpenIDEO team. I am also a long time follower of IDEO and Designs On—.
What did you learn when developing the deliverables in response to the design brief?
- Take time to ask A LOT of questions, reflect and start conversations.
- Make an effort to connect with the user’s emotions, goals, problems and motivations.
- Don’t design in isolation.
- Constant curiosity is key.
- Documenting my creative and thought processes allowed me to backtrack efficiently and explore new approaches to the challenge.
Outline of the challenge requirements and overall goal.
Generated list of questions to ask myself and peers. Based on the responses I noted common topics that arose.
When thinking about universality it is important to consider members of diverse economies and cultures, ages, access to technology and then design in a format and with symbols that are far reaching and inclusive.
Formats include a series of 9 postcards that when lined up create a poster image and a website to display answered postcards.
50 evaluations so far
1. Does the designer appeal to a global audience?
The designer speaks to diverse audiences - 80%
It's hard to tell - 8%
The design doesn't appeal to a global audience - 12%
2. After viewing this designer’s deliverables and portfolio you would:
I love it. I’ll share it with my social networks - 60%