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Being Inclusive is Human

An outreach campaign to humanise diversity & inclusion, where people will be intrigued, connect on a personal level and spark conversations.

Photo of Esther Yip
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Instead of designing a digital experience within OpenIDEO, I chose to focus on capturing people's attention through social media, which is the first touchpoint of the outreach campaign. The posts are designed to be relatable and to put some light-heartedness on a social issue. It is my hope that with greater awareness and personal connection with diversity and inclusion, more people will be excited about fostering dialogue around this topic and motivated to join the challenge.

Please share a link to your portfolio I have always been passionate about social innovation and design, highlighted by this workshop/project which I facilitated and designed for.

Why do you want to be OpenIDEO's Visual and User Experience Designer?

I truly believe in the power of design and collaboration for social good- I actively participate in social innovation challenges and hackathons, facilitate workshops and volunteer with social enterprises. In my university days, I co-founded a idea-sharing platform for students. We saw them building upon each other's ideas and new conversations being initiated. It was a truly heartening experience. It would be a huge honour, to be able to improve the platform with my skills and experience.

How many years of experience do you have?

  • Between 3 - 5 years of experience

How did you hear about this challenge?

I subscribe to OpenIDEO’s newsletter!

What did you learn when developing the deliverables in response to the design brief?

(see below)

This challenge gave the opportunity to explore the meaning of diversity and inclusion on a personal level.

It’s been deeply meaningful for me as a journey as I was thinking about this challenge, which essentially consists of two parts- reach out to the community on the topic of diversity and inclusion, and get them to care enough to take action.

When I first approached this challenge, I started to ideate around picture-perfect stock photos with people of different races, gender, age, of people with disabilities and the able-bodied. People of all shapes and sizes, essentially posing for the perfect concept of diversity and inclusion, as so often portrayed by the media.

Then, I had my first breakthrough: how does this matter to people?

I delved deeper- I wanted to let people understand why it’s important for us to include. From that led to concept number two- putting a real face to the stock photos. I wanted to showcase people of colour, the visually handicapped, homosexuals etc. I wanted to bring in their stories, of their struggles and challenges, of how they overcame them. Hopefully when we break out of our own bubble and emphasise more with people living completely different lives from our own, it would ignite a desire to participate.

I struggled with this for a while- why does this sound like a charity case? That’s when I realised that I had made the mistake of thinking that I (or the audience) was in the ‘circle of trust’ and thinking of ways to get others in.

It highlighted differences and creates detachment.

It missed the point of diversity and inclusion.

There’s a quote from Vernā Myers saying that "Diversity is being invited to the party; inclusion is being asked to dance.”

Diversity is not a code word for race or gender. Inclusion is not about ‘trying to be nice’. With this campaign, I wanted people to think about diversity and inclusion in their own terms. To connect back to a personal moment in their lives where they felt excluded. It is then where we began to realise that feelings of fear, loneliness, or lack of self worth are things that anyone can identify with, regardless of who we are.

In essence, diversity and inclusion is about being human. 


Evaluation results

4 evaluations so far

1. Does the designer appeal to a global audience?

The designer speaks to diverse audiences - 75%

It's hard to tell - 0%

The design doesn't appeal to a global audience - 25%

2. After viewing this designer’s deliverables and portfolio you would:

I love it. I’ll share it with my social networks - 50%

It’s ok. I’ll give it a like - 25%

I don’t like it. I’ll close the tab - 25%


Join the conversation:

Photo of Luisa Fernanda

I love the concept of putting a human face to stock photos and really focusing on the humans.

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