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Instigating action through a landing page redesign

A redesign of the Challenge landing page that enhances its functionality and instigates participants to collaborate

Photo of Erika Díaz Gómez
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My creative process allowed me to conclude that the challenge landing page presented a big opportunity to create value for collaborators. By presenting a functional and appealing navigation experience, I aim to attract both frequent participants and new users into bringing their ideas into action. Storytelling, new ways for collaboration and tools that might instigate their interest were main features of the redesign. Functional Prototype

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Why do you want to be OpenIDEO's Visual and User Experience Designer?

I am Erika and I ask a lot of questions. Although visual design has been part of my experience for 8 years, it was 18 months ago that I decided to acquire a human centered approach by attending a Swedish innovation school called Hyper Island. My career started as an editorial designer specialized in data visualization and moved afterwards towards digital media, innovation and user experience. I believe in diversity, collaboration and constant learning.

How many years of experience do you have?

  • More than 5 years of experience

How did you hear about this challenge?

I received a newsletter from the IDEO community. I'm a contributor and very big enthusiast of the collaborative projects.

What did you learn when developing the deliverables in response to the design brief?

- Methodologies for facilitating creative processes are a very important asset to implement in projects. - The importance to contribute / add to what already exists. Sometimes we get too excited about creating from scratch instead of building upon already created experiences. - Feedback is the best gift you can receive :)


A redesign of the Inclusion Challenge landing page that contains 4 sections

1. A landing page that accentuate the challenge and timeline aspect.
2. A testimony of a person which will present the problem in a personal way in order to connect with users and collaborators.
3. An introduction of the challenge and the timeline that also works as s toolkits for contributors.
4. An enhanced contribution page


- The challenge aspect was brought into the landing page in order to accentuate the character of a time limited participation. The timeline was also chosen as the aspect from which the whole website narrative will develop. The idea is that every phase will bring a different color to the website, so participants will have additional help to identify the different phases.

- The main challenge of the initiative was delivered in the form of a personal story, in order to create identification with collaborators and visitors.

- I believe that all the phases of the challenges are an opportunity for collaborators to participate and not only the "Inspiration" and "Ideas" one.  Because of that, some recommendations on how to participate in each phase were included in a visual form. At the same time, the Ideo's collaboration toolbox was brought as a main aspect in the challenge, as I believe to try the tools instigates visitors to participate


I believe a good solution is not a product from a smart idea, but the result of an efficient process, because of that, I've decided to include some steps I took for arriving quickly into this solution. This process was adapted from Hyper Island creative tools, Google Venture's design sprint and Ideo's Human Centered Design handbook.

1. Mapping the challenge and define long term goals

2. Framing the design challenge, or defining the "How might we" question 

3. Ask for potential users top of mind visual references


4. Ideation

After a short ideation and this phases, I understood that the solution that would create the most value would be a redesign of the challenge landing page.

4. Propose an user Journey

5. Map existing solution

5. Prototype

6. Finalize Details 

7. Iterate

I have invited friends and colleagues to leave comments on this public prototype link. Please leave yours too! I consider this next phases part of my iteration process :)

Evaluation results

38 evaluations so far

1. Does the designer appeal to a global audience?

The designer speaks to diverse audiences - 76.3%

It's hard to tell - 18.4%

The design doesn't appeal to a global audience - 5.3%

2. After viewing this designer’s deliverables and portfolio you would:

I love it. I’ll share it with my social networks - 42.1%

It’s ok. I’ll give it a like - 50%

I don’t like it. I’ll close the tab - 7.9%


Join the conversation:

Photo of Ankita Dave

This is exceedingly information, new and clear. I feel that everything has been delineated in a careful way with the target that investigate could get the most remarkable data and get acquainted with different things.

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