Using a “back-to-basics” approach, my aim is to engage communities and encourage closer dialogues between people so they can collaborate on solutions to global challenges. A campaign across different digital and physical touchpoints, along with outreach on social media and face-to-face programs, we can make communities aware of the benefits and importance of “diversity and inclusion”, and enable and empower them to design and share their potential solutions.
To make it happen, we need first Attract a community that wants to make positive change, then we Engage them with a variety of social and collaborative programs, and finally we Enable these passionate people through OpenIDEO’s platform.
Deployed at strategic touchpoints and through various mediums, the plan is to address all the challenges we see facing OpenIDEO today. Posters put up throughout a city, along with physical installations, will begin the Attract phase. Interactive workshops facilitated by people we might consider “Ambassadors” or “Community Managers”, would commence in the Engage phase. The Enable phase would live on OpenIDEO’s website, with support from an innovative, visual, collaborative platform.
The design system and messaging have a strong influence from public manifestation. The latin word “Manifest” means “to make it visible’, and that’s what we are trying to achieve; reveal our intents to make an immediate impact on the audience. Through the design and messaging, we are communicating a strong, positive idea, or a new perspective: taking a negative concept of Manifestation and flipping it to be more open-minded and inclusive.
To make sure the communication would be consistent, I’ve developed a series of lock-ups that include call-to-action lines, the brand, and a short description to introduce a specific initiative. The system can easily be applied across all media: here are some examples and applications, demonstrating the use of the headlines, typefaces and lockups.
To promote an open global challenge where people can share ideas, they must first be aware of OpenIDEO and its initiatives. We would create physical messaging in the form of posters and billboards, as well as take advantage of digital social channels such as Youtube and Instagram.
The messaging of the campaign will not just be talking about the importance of diversity and inclusion, but will also promote OpenIDEO as an organization that encourages creativity to solve problems through its digital platform.
In order to engage the audience, I’ve developed two types of initial physical touchpoints. One would be a creative hub installation where the community can meet each other and share ideas. Our “Ambassador” could run workshops there that allow others to observe and take part in a challenge that is currently on-going, or just take home a postcard from our “on the wall display” with messaging and call-to-action for specific challenges.
We also would have a “message in a box” installation, which will be made with recycled cardboard boxes that contain engaging messages and real problems inside – both solutions was thought to be cheap and achievable ways to engage people at any place.
After Attracting people by creating the physical and digital awareness and Engaging them with community workshops and installations, we need to make sure the online touchpoint to Enable them will be an easy and useful tool that helps participants to be more creative and motivated to create a solution.
To achieve that, we have to move beyond the traditional interface of a website. The online platform was rethought to be an intuitive whiteboard toolkit that allows users to create journeys, mockups, write down ideas and leave feedback in response to other colleagues’ input. We will allow people to choose a challenge and start designing their own process freely and with the feedback of experienced peers.
By making people aware of OpenIDEO and engaging with them on basic and creative initiatives, we can change their mindset and make it easy, fun and rewarding to participate and change the world for the better. Giving them the right tools and framework, asking the right questions and most importantly, bringing their ideas to life, we will make the world a more inclusive place.