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Reimagining the OpenIDEO experience

Through my design, I am trying to create a refined, coherent mobile experience for users to add ideas or to review existing ones

Photo of Mudit Kakkar
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Why do you want to be OpenIDEO's Visual and User Experience Designer?

I have designed for a wide range of challenges ranging from persuasion to inclusion, and solved them using cross-disciplinary insights from behavioral economics. I feel that my breadth of experience has prepared me to tackle the kind of thorny, real-world problems that OpenIDEO often takes on. Being a part of this mission and contributing as UX designer at OpenIDEO is what excites me about this opportunity. I am equipped with the skills and this would be the perfect platform to apply them to.

How many years of experience do you have?

  • Between 3 - 5 years of experience

How did you hear about this challenge?

A friend who recently visited IDEO San Francisco

What did you learn when developing the deliverables in response to the design brief?

In trying to improve the experience of contributing to OpenIDEO, I learned that design isn't as much a process of embellishing as stripping away–because after carefully taking apart the existing experience, I realized that there are many time-honored paradigms like blocky text boxes which actually serve to box people's imagination rather than let their creativity flow. By trying to strip away all that is non essential, I finally arrived at an improved, more predictable information architecture.

In my attempt to invite people of different abilities and skill sets, I have created an experience which is easy for people of all abilities and ages to use. The stark contrast between the text and the background is meant to improve readability, while the color palette has been chosen to highlight important interactions in the app, while trying not to distract the user from paying attention to what's there on the screen. 

Additionally, the process of adding an idea has been broken down into 3 distinct steps to enable a more predictable and organized experience for new and familiar users alike.

Finally, I have taken care of usability by doing away with complicated menus like the hamburger which everyone may not be able to understand and make use of. Removing such elements helps foster universal design which people of all abilities and age groups can engage with and have their voice heard.


Join the conversation:

Photo of Luisa Fernanda

Mobile is definitively a vehicle to increase accessibility. I wonder what are your thoughts on the advantages of creating an app over a mobile responsive site and what are the differences between both in terms of interaction.

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