TrakkerVax: Leveraging Customer Access & Big Data Analytics Capability of Telecom Companies to identify & track child Immunisation
TrakkerVax enables frontline workers & healthcare providers to 'deposit' and 'access' vaccine records of children via mobile technology.
Describe what you intend to do and how you'll do it in one to two sentences (required 350 Characters)
TrakkerVax is an immunisation tracking technology that leverages the digital assets of Telenor including Telenor's mobile banking 'top-up' technology, big data analytics capability and voice/data/IVRS/sms communications reach (40 million customers in Pakistan).
Explain the innovation (2,500 characters)
TrakkerVax is a immunization tracking technology that is linked to a vaccination demand creation initiative powered by doctHERs. TrakkerVax leverages the digital assets of Telenor including Telenor's mobile banking 'top-up' technology, big data analytics capability and communications reach (40 million customers in Pakistan). TrakkerVax is leveraging doctHERs' activation/demand creation field team of 60 female frontline health workers and its supply side of 1500 doctors (online and offline) to help build an immunization database with the Punjab IT Board (PITB) that is linked to the mobile banking account numbers (cell phone numbers) of parents of immunized children. Based on data analytics, IVRS and sms-based reinforcement 'nudges' can also be targeted to those parents whose children have not received the appropriate immunization or who are late on their immunisation schedule.
According to a UNICEF October 2016 paper on immunization & urban slums (Crocker-Buque et al) child immunisation rates in Karachi are estimated to be only 60% for the pentavalent vaccine. This leaves a significant portion of children exposed and vulnerable to life-altering diseases such as hepatitis, polio, diptheria, tetanus, meningitis, pneumonia and measles.
The 'end-users' of the TrakkerVax ID and immunization tracking system include: (i) demand creators - frontline health workers who are deployed in urban slums and (ii) licensed healthcare providers (including doctHERs' network of 1500 online and offline providers) and (iii) public health policymakers (to view anonymised, group data) Using a Mobile app (or sms-based system for feature phones), both frontline health workers and providers can enter (or sms) child immunisation data into an application that that is linked to both an immunisation database and parental mobile banking accounts (this data ultimately will be linked to the government's national SMART ID card system so that all 208 million can benefit from this tech).
Both doctHERs and/or its social enterprise and corporate partners have been interacting with the target urban slum communities since 2012 and have built up trust between caregivers of these children (usually parents) and the demand-creators: (i) 90+ frontline health workers who conduct door-2-door and town-hall style interactive gatherings (including immunisation camps) and (ii) 200 local women retailers (Guddi Bajis) who operate vaccine collection points (micropharmacies) across urban slums.
Which part(s) of the world does this innovation target?
Urban Slum areas across Karachi, Pakistan; peri-urban slum areas in 36 districts of Punjab - surrounding towns and cities.
Who will work alongside your organization in the project idea? (1,000 characters)
(i) Telenor (IVRS, SMS & Mobile/Internet Connectivity) (ii) Unilever (100+ urban brand activators, 2000+ urban sales reps, 200+ urban or peri-urban women retailers, 60 large distributors, 30 small distributors) (iii) UN Foundation (Universal Access Project) We are currently working with Unilever in the UKAID-cofinanced TRANSFORM initiative that is creating demand for essential healthcare services and products in 36 districts across Punjab reaching 3 million women caregivers in 2019 and 2020. This 15-month initiative leverages the 1600+ women ('Guddi Bajis') urban and rural retailer hubs supported by Unilever, that connect to the 4500 brand activation/demand creation 'spokes'.
How is your idea unique? (750 characters)
TrakkerVax leverages the digital assets of Telenor, a major telecom company in Pakistan. These assets include: (i) direct access (via voice, sms, IVRS and mobile banking) to 40 million customers, (ii) big data analytics capability, (iii) digital financial service technology (DFS) that has been adapted to help ID and track child immunisation records. Telenor also has the capability to deliver free airtime, IVRS and sms-based reinforcement 'nudges' to those parents/caregiver whose children have not received the appropriate/complete set of immunisations or who are delayed in their child immunisation schedule.
What is the name of your organization
Explain your organization (250 characters)
doctHERs uses novel technology to match the underutilised capacity of female doctors to the unmet health and wellness needs of underserved communities via trusted intermediaries such as frontline health workers, nurses and paramedics.
Type of Submitter
We are a For-Profit Startup or Startup Social Enterprise
Women’s health/rights focused organization
Gender and Diversity (500 characters)
Our organisation was created to reintegrate women (healthcare providers) into the workforce while enhancing access to both healthcare and health outcomes of women and children.
We apply a rigorous gender lens to our hiring practices - both for core, office-based staff and field staff, e.g. 90% of our senior management are women and 100% of our frontline health workers are women. In addition 90% of our primary care and 80% of our specialist/consultant providers are also women.
Organization Location (less than 250 Characters)
We are headquartered in Karachi, Pakistan. Our field teams are currently active in 20 districts of Punjab & 5 districts of Sind
Size of organization (number of employees):
Scale of organizational work
National (expansive reach within one country)
Tell us more about you
Dr. Asher Hasan: a US-trained digital health innovator who is a medical doctor and MBA with a 10 year established track record of sustainably taking social enterprise models to scale. Sabeen Haque: Gender consultant; women-centered design thinker; has accelerated over 200 women-led businesses as a consultant to the World Bank's WomenX project. Tanzeela Naz: RMNCH-focused project manager recruited from Marie Stopes. Dr. Komal Rizvi: spearheads public-private health partnerships; public health expert Dr.Samia Dittu: family practice physician who liaises with our network of remote female providers Mahnoor Farishta: Business Analyst; formerly with Deloitte Nawal Maredia & Salima Lakhani: nurse patient care coordinators (PCCs)