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Program JAYA: Use of GIS Technology for better microplanning and beneficiary tracking.

Design-thinking led structured methodology to identify problems, address the unmet needs of the stakeholders to user validated solutions.

Photo of Devina Kothari
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Describe what you intend to do and how you'll do it in one to two sentences (required 350 Characters)

Zuan Design Labs LLP aims to build an accurate National Immunization Health Database using GIS Technology to aid better beneficiary data collection by frontline workers in peri-urban & rural areas of India and aid data analysis and micro-planning by supervisors. Will shall collaborate with 'Immunization Technical Support Unit' for implementation.

Explain the innovation (2,500 characters)

Program JAYA is a digitally powered program that uses GIS Technology for better immunization data collection and analytics while collecting data on denominator/beneficiary and providing analytics helping increase the efficiency of ASHAs/mobilisers. JAYA leverages the rapidly digitizing Indian landscape and is designed keeping in mind the low-tech familiarity and education levels of ASHAs(Accredited Social Health Activists). JAYA can be downloaded from the Android App store and can even be used on an entry-level smartphone. JAYA also helps by generating data on denominator (total number of beneficiaries of the immunization program) and tracks these beneficiaries to build an accurate national immunization health database. This database can be used by ASHAs, ANM(Auxiliary Nurse Midwifery) and other government bodies get real-time data & insights on lapsers (drop-outs and left-outs) that need urgent attention, helping in better micro planning and coverage. JAYA brings every stakeholder (beneficiaries, supervisors, healthcare providers and facilities) in the immunization chain onto one singular platform. It helps in real time monitoring through customizable dashboards for every supervisor in the pyramid. Background: In India, mothers and children below the poverty line are administered vaccines by the government at no additional cost. Frontline workers/ASHAs need to get these beneficiaries to the vaccine session site. Since these mothers are very poor they do not own a mobile or devices that automatically remind them for vaccines, the frontline workers are their point of contact. Another reason for empowering frontline workers is that they bust the myths associated with vaccines and convince beneficiaries to get immunized. Sometimes multiple sessions of counselling are required before the mother finally allows the child to get vaccinated. Program JAYA has been designed building upon these common practices and empowering the frontline workers.

Which part(s) of the world does this innovation target?

  • Southern Asia

Geographic Focus

Program JAYA targets peri-urban and rural areas of India (Southern Asia) impacting pregnant mothers and children up to 5years from the below-poverty-line population.

Stage of Innovation

  • Prototype

Who will work alongside your organization in the project idea? (1,000 characters)

Program JAYA shall plug into the existing legacy platforms of the Indian government like RCH (Reproductive Child Health)-portal and ANMOL (ANMonline) to share data and ensure best beneficiary tracking and complete immunization. Collaboration with ITSU (Immunization Technical Support Unit, India) will aid in the on-ground implementation and ASHA's (frontline mobiliser) training (especially in a few states of India).

How is your idea unique? (750 characters)

Program JAYA has been designed after a thorough research phase and continuous validation of various features, functions and usability from all stakeholders who shall be using Program JAYA. Special attention has been paid to weave-in the socio-cultural and infrastructure limitations of the areas of operation into the design of the digital platform. This has increased the local acceptance of the platform by the frontline workers. Background: There is an existing pattern of data collection which standardized across India. Program JAYA is built considering the existing system and its smooth integration. All frontline workers in the current scenario are trained prior to joining their duties. This helps to maintain standardisation in activities

What is the name of your organization

Zuan Design Labs LLP

Explain your organization (250 characters)

At Zuan Design Labs LLP, we specialise in problem-solving techniques and come up with innovative solutions across verticals like social impact, healthcare, agriculture, e-commerce, etc. We cross-pollinate learnings from various verticals and make the

Type of Submitter

  • We are a For-Profit Startup or Startup Social Enterprise

Organizational Characteristics

  • Female-led organization
  • Indigenous-led organization
  • Youth-led organization

Gender and Diversity (500 characters)

Program JAYA on the ground shall be operated by ASHAs (women frontline workers) as there are no male ASHAs in India. The core team believes that the skillset of a person supersedes the gender and hence we have not so far consciously chosen a team member only because of gender preference. All resources shall be made available to ensure a progressive working environment for all. The current team's diversity adds to the knowledge pool of the team and Program JAYA.

Organization Location (less than 250 Characters)

City: Rajkot State: Gujarat Country: India

Size of organization (number of employees):

  • 6-20 people

Website URL

Scale of organizational work

  • National (expansive reach within one country)

Tell us more about you

We are an enthusiastic bunch of doers who believe in bringing about change. Our core team comprises of Devina Kothari (User Research and Analysis, User Experience and Interface Design, Innovation Strategies, Product Design, Manufacturing and Packaging), Gaurav Nabh (Brand Strategy, Marketing Campaigns, Digital Marketing& Strategy, E-commerce, Brand Launches, P&L Accountability), Akhil Kishore (Strategic Planning & Execution; Fund Raising; Government Regulations & Relations, Contract Negotiations & Strategic Alliances), Vishal Malvania (Implementing Big Data strategy for near real-time or batch analysis on cloud services, IoT) and Maulik Kothari (Operations, Administration and Finance).

Applying to Gavi INFUSE

  • Gavi Website
  • OpenIDEO Website
  • Referred by a friend / colleague


Join the conversation:

Photo of Isaac Jumba

Hi Devina Kothari great reading your idea (again). I like that your idea is focusing on empowering frontline workers (ASHAs) who are critical in tracking immunization services in highly mobile peri-urban setting. I wonder if there are any ideas you could pick or share with iTrack or Chanjoplus ?

How are you planning on deploying and scaling your solution across your target areas? What challenges do you foresee doing this?

What is your thinking around your revenue and sustainability model?
And could you also share some insights with regards to the number of people you envision impacting with your solution.

Looking forward to the replies.

Photo of Devina Kothari

Hi Isaac Jumba 

Greetings. Thank you for your generous appreciation. It is positively overwhelming to see ideas like iTrack and Chanjoplus getting the attention that is due as this only means that we are headed towards an era where we use technology in a more meaningful way.

iTrack and Program JAYA touch upon the immunization space is a similar way with respect to the basic technology (back-end). Where we might differ is on the CX (Consumer Experience) part, which is the 'Neuroscience' of Design (front-end and content strategy).
Chanjoplus and Program JAYA are quite different in the application of technology part (back-end) but the insights that might have led to the development of both the platforms might be similar. With the digital upheaval in India, we can now take the giant leap of using 4G data connectivity, smartphones and GIS technology to power mobile-based platforms even for rural and peri-urban areas.
It will be great to explore how we can exchange our insights and co-create platforms for India and Uganda and other African countries together.

Scaling across India:
Program JAYA will be deployed phase-wise across various states of India through the government's network of ASHA workers (frontline workers). I foresee two challenges:
1. Vast difference in the typeface of 15 different languages, 3 different scripts in India. This has a significant impact on the User Interface of the platform. We are relentlessly working towards addressing this challenge.
2. Centrifuging insights from hyperlocal, local, national and international perspectives with respect to primary healthcare and continuously disseminating actionable insights for supervisors (which will aid in micro-planning).

Revenue and Sustainability:
Access to basic immunization is free in India and we do not feel righteous to monetise a basic need. Hence we are working on generating a self-sustainable model that draws revenue from the subscription from supervisors at various levels in the pyramid from a medical officer at a primary health centre to a district health officer to state and national heads. Program JAYA enables them to micro-plan and ensures the most optimised use of resources. This shall save on otherwise losses and generate data and evidence-based insights on the forthcoming health plans and national health policies.

Program JAYA envisions to impact 12.9 million lives, directly and indirectly, it impacts everyone who was shielded against someone who would otherwise be a carrier of a preventable disease with potential to spread it to many others.

I hope I have addressed your queries and look forward to reading more from you.
Please feel free to revert for more clarifications.

Best Regards,

Photo of DeletedUser


Thank you jumba.
I track is just an App ours is Ai so the methods of work are diffrent.Secondly they are stage is diffrent from ours

Photo of DeletedUser


Secondly we charge for our services and the money got is used for sustainability

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