Mobile Phone Based Demand Generation for Childhood Immunisation in Slums of 10 Mega Cities of Pakistan
Analyzing engagement of beneficiaries on digital content to predict attitude towards immunisation for improving program efficiencies
Describe what you intend to do and how you'll do it in one to two sentences (required 350 Characters)
The initiative proposes mobile based social and behavioural change campaign to measurably increase demand for childhood immunisation in 10 mega cities of Pakistan. Population in cities will be surveyed to track people with low knowledge and deliver targeted-engaging content via mobile phones, increasing demand of immunisation at EPI facilities.Explain the innovation (2,500 characters)

Which part(s) of the world does this innovation target?
- Southern Asia
Geographic Focus
The innovation will be implemented in 10 mega cities of Pakistan, with larger slums population, transient or population at risk. These cities include Peshawar, Mardan, Rawalpindi, Faisalabad, Gujranwala, Lahore, Multan, Karachi, Hyderabad and Quetta.Stage of Innovation
- Scale
Who will work alongside your organization in the project idea? (1,000 characters)
We have partnerships with all telecom operators in Pakistan who will be engaged for hyper-targeted and segmented mobile surveys and behavior change communication campaigns. The initiative will be working with Peripheral Vision International as its exclusive gamification partner to develop interactive games, engaging mothers, fathers, family elders and youth. The data generated by surveys will be analyzed, segmented and shared with provincial and district EPI as well as health facilities to record changes in the immunisation rates to plan outreach systematically. The teams will be supported through other actors like UNICEF, WHO, local level associations, youth clubs and civil societies to connect in an effective manner. The whole mosaic will be further augmented through use of social media platforms, national as well regional influencers for improving the acceptability of service within society particularly urban digital media users.How is your idea unique? (750 characters)
• Scale: The idea engages target communities at scale with almost 42 million people benefiting directly and indirectly. • Integration to strengthen system: The initiative brings in social, institutional and technological / data integration with immunisation service providers for improving immunisation • Localized and Cost effective: in-country design and implementation support; ownership and strong understanding of local context; bringing cost effectiveness • Proven and Sustainable: The 3-2-1 Service is proven and sustainable due to commercial interest of telecom operators in continuing it for free. Gains from increased customer loyalty and higher average revenue offsets the ongoing operational costsWhat is the name of your organization
The project will be jointly implemented by CHIP Training & Consulting Pvt. Ltd. (CTC) and Viamo Inc.Explain your organization (250 characters)
CTC is a consulting company with extensive experience in immunisation with UN partners in Pakistan and Afghanistan. Viamo is a global social enterprise helping over 500 organizations maximize social impact by leveraging the power of mobile phones.Type of Submitter
- We are a Private sector corporation
Organizational Characteristics
- Indigenous-led organization
Gender and Diversity (500 characters)
CTC-Viamo Inc, integrate gender as an organizational value, and actively promote engaging women as part of its structure and programmes. Currently, women are represented at all levels of management. In this idea, CTC-Viamo are also keenly studying and trying to bridge gender divide in terms of digital literacy and mobile access through targeted interventions. Gender sensitive content will be developed and dissemination methods deployed for mothers and fathers in accordance with local cultures.Organization Location (less than 250 Characters)
Both the organizations have offices in Islamabad, Pakistan. CTC has 7 national offices active in all provinces, while Viamo’s HQ is in North America and has presence in 25 countries across Asia and Africa.Size of organization (number of employees):
- 101-1,000 people
Website URL
www.ctc.org.pk Http://viamo.io/Scale of organizational work
- Global (within 2 or more global regions)
Tell us more about you

Applying to Gavi INFUSE
- Gavi Website
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