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WhatsApp Service for Strengthening Linkage of Households to Primary Health Facilities to Improve Vaccination Demand and Uptake.

The model consists of a WhatsApp platform that facilitates interaction & targeted information exchange between households & primary health.

Photo of Adisa Adeniyi

Written by

Describe what you intend to do and how you'll do it in one to two sentences (required 350 Characters)

GCDF aims to use WhatsApp service to connect undeserved households in Iwoland to the primary healthcare system, with focus on the immunization programs. We will partner with primary health centers in Iwoland to obtain up-to-date information about vaccine distribution and availability of well child appointment slots across PHCs in Iwoland.

Explain the innovation (2,500 characters)

GCDF aims to leverage the WhatsApp service to connect underserved households in Iwoland to the primary healthcare system, with focus on improving uptake of well-child visits & the immunization program. The platform will provide customized reminders for vaccination & match caregivers to well-child visit slots optimal for their schedule, using local maps caregiver requests. The platform will also be used to deliver targeted messages addressing vaccine hesitancy from opinion molders, based on household characteristics. Existing practice on vaccination schedule is via written appointment. Parents may forget due to a tight work schedule & daily routines but WhatsApp message as a reminder will address this. Routine vaccination is usually received during well-child visits. Based on our experience, the reasons for limited demand & access to well-child visits & immunization services in Iwoland include: a) vaccine hesitancy due to religious & cultural beliefs b) limited social support for caregivers c) logistical challenges in obtaining well child consultation slots to access vaccination & d) forgotten schedules. This concept integrates 3 streams of information flow to address the aforementioned problems. a) A platform for household heads: This will serve as a general platform to connect & engage family heads towards motivating provision of social support for caregivers in their families & providing culturally appropriate behavior change messages to address vaccine hesitancy. We plan to mobilize traditional & religious leaders to engage family heads in real time interactions on this platform, as well as provide recorded multi-media messages appropriate for the context. The platform also provides the opportunity to track new births in the community & collect relevant social information about families. b) A primary healthcare facility tracking platform: This will serve as a general platform to connect & engage vaccination & child care staff across healthcare facilities. This will serve as a forum for up-to-date tracking of vaccine availability & patient traffic at the child care clinics. c) A data analysis & matching operation: This operation will process the information from the two platforms cited above towards: a) providing timely reminders for family heads to reach out to caregivers for impending immunization schedule b) match caregivers with the most proximate facility with vaccine availability & compatible timing, and confirm appointments with facility.

Which part(s) of the world does this innovation target?

  • Western Africa

Geographic Focus

Iwo, Osun State, Nigeria.

Stage of Innovation

  • Majority Adoption

Who will work alongside your organization in the project idea? (1,000 characters)

We are going to partner with: i. primary health centres who are to provide the dates and venue of immunisation ii. CYNBI and IDC who are an experts in the use of WhatsApp message will partner with us to reach out to parents/caregivers iii. Traditional councils, religion bodies who will create awareness, education and advocate on the importance of immunisation especially among those that have negative believe against immunisation e.g some believe that immunisation can be used to reduce the population of Africa. When the orientation of the head of the family and religious head change, that of the whole family and organisation will also change. This project if sees the light of the day will increase the proportion of children that complete a full course of vaccines. All vaccines points in Iwoland are collated and send out through WhatsApp service to all nursing mothers/caregivers with dates in the language understand by the people.

How is your idea unique? (750 characters)

This project is innovative in leveraging the WhatsApp platform in combination with locally drawn maps of geographical distribution of households and healthcare facilities and relevant social data, to optimize access to well-child visits in an area where google maps is not functioning. We will introduce charges per facilitated appointment if our services are introduced in better resourced communities.

What is the name of your organization

Guildance Community Development Foundation.

Explain your organization (250 characters)

GCDG is a community based organisation working in the area of community health, reproductive health & child health in urban community of Iwo, Osun State, Nigeria. GCDF is well known for it use of WhatsApp to reach out to its audience effectively.

Type of Submitter

  • We are a registered NGO or Non-Profit Organization

Organizational Characteristics

  • Community-led organization (CBO)

Gender and Diversity (500 characters)

This program has the flexibility to address specific gender vulnerabilities & issues as they arise at the community & household level. This is going to reduce the inequality & vulnerability faced by caregivers, especially women, caused by their poverty as at least 65% percentage of telephone numbers in our database for WhatsApp message are that of women. We promote equity of access & utilisation for all girls and boys, women and men to immunisation & related health services.

Organization Location (less than 250 Characters)


Size of organization (number of employees):

  • 6-20 people

Website URL

Scale of organizational work

  • National (expansive reach within one country)

Tell us more about you

(i). Kabiru Adeniyi: He is chartered accountant & project management expert with deep experience in managing community projects. He will serve as project director & provide overall technical & administrative leadership & expertise. He will also serve as the primary liaison with donor on management & technical matters. ii) Moshood Omotayo: He is a physician with doctoral training in global maternal & child health & Implementation research. He serves as a non-executive director for the organization & will provide technical guidance on project design & evaluation. (iii) Accountant: Mr Abiodun Olusola will be responsible for all aspects of financial management of this programs, working collaboratively to ensure compliance with GCDF & donor rule

Applying to Gavi INFUSE

  • Received an Email
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Team (4)

Adisa's profile
Isaac's profile
Isaac Jumba

Role added on team:

"Product Support Officer"

Jubril Akintayo's profile
Jubril Akintayo

Role added on team:

"Program Officer: Represent company brand in industry conferences, meetings and workshops. Manage and monitor grants and prepare funding reports. Provide guidance and maintain frequent communications with program partners. Analyze and troubleshoot program challenges. Develop best practices to improve overall program performance Assist in budget preparation and expense management activities for programs. Identify and contact new program partners for business expansion."

Tunde 'Afrika''s profile
Tunde 'Afrika' Badru

Role added on team:

"Monitoring & Evaluation Advisor work in close coordination with the Project Director. He is also responsible for putting in place mechanisms to take stock of current practices in all areas of work, provide guidelines in the promotion of learning methods and best practices across the organisation. He shall coordinate the training of GCDF staff at the Secretariat and in Area Programmes in the use of monitoring tools & promote awareness of learning methods & best practices across the organisation."


Join the conversation:

Photo of Manisha Laroia

Hi Adisa Adeniyi 
As the challenge is coming to a close, please make sure you have answered all the questions in the Public and the Privately Submitted section.

A few general pointers you should check for in your final submission:
[1] How your innovation solves the challenge problem?
[2] Working of your prototype and its pilot stage?
[3] Does the solution fit in the highly mobile urban settings and how it can prove to be low cost?
[4] How the solution caters to the gender equity by having an inclusive approach?
[5] About your team and your working relation with your partners?

The submission deadline is 5pm PST on Wednesday April 10th/ 1:00am CET on Thursday April 11th.
Feel free to make the necessary changes to your application and hit the submit button before the deadline.

All the best!
OpenIDEO Community Team

Photo of Adisa Adeniyi

@Manisha Laroia, Thank you. We have answered all the questions including private questions.

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