TEDx Spread Buenos Aires - the word of mouth power
An innovative way to spread TEDx Ideas using the most remarkable city speakers - taxi drivers. How can we spread OPENIDEO contents to a larger number of people?
In 2011, hairdressers will be the target!
TEDx Buenos Aires wanted to reach the common people of the city, not just an elite. It engaged the city taxi drivers who attended the TEDx Conference and afterwards passes the ideas to its clients. 50 taxi drivers turned out into 7000 people who heard TED ideas in only one week. An impactful idea with unlikely intermediaries.