OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Carrotmob - empowering consumers with a purpose

Carrotmob has been used as an inspiration before, but being able to empower and rally consumers around a key message or meaning can be very powerful.

Photo of DeletedUser
2 6

Written by DeletedUser

Carrotmob has a platform that is extensible, and that can bring large causes to the grassroots level. It is an awesome way to show support of an idea in the real world.


Join the conversation:

Photo of Johan Löfström

I am a longtime member of a similar organized effort, it is a swedish concept of getting cheaper electricity utility bills. They have monthly auctions with all the utility companies.
about 10 years ago there was a big Letsbuyit-outlet-webshop of this system, sadly they went bankrupt because there still was not internet to all homes, as there are now.

So there is huge potential to do similar carrot-campaigns on different scales, both consumer goods aswell as in the infrastructure. also independent of geography.

View all comments