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Ambassador Example: Foursquare Ambassadors

Foursquare launched an ambassador programme in January, to get fanatic users to promote the specials platform. They've been so successful that they've now closed the sign-up.

Photo of Arjan Tupan
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Foursquare ambassadors are active users that want to see more specials in their area. Becoming a foursquare ambassador, you get a pack of specially printed business cards and you're expected to ask your favorite places to claim their venues and add specials. Apparently they've had quite some success. See also the post on the Foursquare blog about the program.

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Photo of Meena Kadri

Nice Inspiration build from Chloe's earlier post, Arjan. A good nudge here to think about how to incentivise Ambassadors. So as we go forward to Concepting – let's also think about what would constitute a good ambassador, how would this status be earned, what responsibilities would it entail? And of course – how would might Ambassadors fuel impact and action?

PS. It seems that since we've added the rich text formatting bar that links will only appear if you link them via that. I'd use my special powers – but I think you've got these on this post too ;^)