I for one am somebody who has benefited hugely from IDEO's HCD Toolkit.
When I use it in my work I freely admit to feeling a twinge of conscience that I am using it not only for free, but not necessarily in the manner that it was intended for - I am a corporate innovator!
Starting to contribute to OpenIDEO is a small way for me to pay back the benefits I have received from the HCD Toolkit.
So the idea is to ensure that there is a link into OpenIDEO on the web where the Toolkit is downloaded from, and to suggest that those downloading might like to take a look and to contribute their thoughts and ideas.
The picture I included here is that area on the IDEO website, and although Open IDEO appears currently in the header/menu (the red boxes I have added!) it is too subtle, plus the page is (to be frank) very busy....how about more of an upfront approach with a BIG BUTTON in the middle of the page.
Nothing wrong with laying a small guilt trip now and again!