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QR Code branding for concepts to always link back to the original OpenIDEO concept

As ideas get realised in the real world, turning into new businesses and products, there should always be a way to link them back to the original teams that created them. What about a QR Code brand that is automatically created for each concept and can be added to any marketing materials. Anyone can scan the code and find a link back to the original thinking and discussions behind the idea.

Photo of Haiyan Zhang
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We're going to see a lot more realisation, sometimes commercial ones, out in the real world. As our ideas get taken forward, they should always show their provenance and give a nod back to their original creative teams.

When someone is realising a concept, they can generate a QR code brand to use on designs and marketing materials. This then gives credit back to the people that created them.

Each QR code contains a unique link back to that idea on the platform.

What kind of social impact does this concept achieve?

Visually showing the impact of OpenIDEO ideas out in the real world.

What skills are required to take this concept forward?

Coding skills to generate QR codes. Some visual design skills to design the logo.

How do you envision this concept being supported financially?

We'll do it for free! And we'll ask the teams realising these ideas to respect their provenance and include the brand.

Virtual Team:

Ashley Jablow, Meena Kadri, Tom Hulme, Nathan Waterhouse.


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This is a really great concept, Haiyan!

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