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Start with the kids!

Launching an education campaign in schools focusing the kids may be a good way of discussing the bone marrow donation process with transparency, to get the right information to the parents and prevent some barriers to appear.

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Although cancer is a tough subject for a kid, is already part of their lives. The idea is to start an education campaign in schools to discuss bone marrow donations. With the campaign, school can be an environment for them to clear their doubts and have an open discussion around both cancer and the donation process.

Children take seriously the stuff they hear in school and they usually take that information home to share with their family. For example, kids learn about recycling in school and they invite their parents to sort their rubbish. They hear that smoking is bad for you and they ask their parents to quit smoking. With an education campaign around bone marrow donation in schools, we could also get the right information to the parents, through their kids.

By demystifying the donation process and communicating the importance of donation, we may even be able to prevent some barriers to appear. As these kids grow up, there will be less misunderstanding around the theme, they won't fell rushed because they'll have already though about it and there will be no reason to fear the process.

Which barrier(s) does your concept address?

  • Fear
  • Misunderstanding

Which step(s) of the journey does your concept apply to?

  • Awareness

Evaluation results

7 evaluations so far

1. How easy is this concept to implement?

I could start right now. - 57.1%

This might take a bit of planning and probably some help from several partners. - 28.6%

This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen. - 14.3%

2. Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?

Yes, this concept will resonate with diverse groups of people from all over the world. - 71.4%

No, this concept might not reach under-represented populations very well. - 14.3%

I'm not sure, but I hope so! - 14.3%

3. How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?

Really well -- I already feel like I have a better understanding of the process and why it's important. - 42.9%

Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work. - 42.9%

Not very well -- we'd have to create a highly detailed plan around this concept to help people understand. - 14.3%

4. How scalable is this concept?

This concept is highly scalable and could easily impact people all over the world. - 57.1%

This concept is really best suited for small groups and local areas. - 28.6%

This concept could be scaled, but we'd have to refine it for different settings. - 14.3%


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HANDWOVEN EARLY AWARENESS WRIST BANDS BY SCHOOL CHILDREN: We also think it is a great idea to involve school children in building awareness about the need to increase the bone marrow donor registry. When you join the bone marrow/stem cell donor registry at one Genny's Hope Foundation donor drives, we say thank you by providing you a handmade "early awareness" bracelet made by local school children. Involving school children in weaving these bracelets increases understanding for the need of donors. After all, today's school children are tomorrow's stem cell donors. The children are taught that the bracelets are woven in three primary colors which have representative meaning: red (red blood cells and platelets), white (white blood cells), and cream (bone marrow). Each bracelet has a tiny orange bead to represent Leukemia. We provide the weaving kits to the schools. We have grade school students who weave using yarn and junior high and high school students who weave using embroidery thread. We primarily concentrate our drives at universities and colleges and the students who enroll on the registry have really enjoyed these bracelets. They wear them proudly. Visit us at on Facebook or at

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