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100K Cheeks: Designing Campaigns for Social Impact

For the 100K Cheeks team, learning that Amit Gupta – a Bay Area entrepreneur of South Asian descent – was in need of a bone marrow transplant turned out to be a pivotal moment for their campaign to register 100,000 cheeks on the bone marrow registry.

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Vineet and his classmates share their focus for successful social impact campaigns: give hope, give time and give voice to an issue you care about.
 
In previous Realisation posts for our Bone Marrow Donation Challenge, we’ve shared the story of how our community’s concepts inspired the students of 100K Cheeks to create driveinabox.org – an action-oriented website to enable anyone to raise awareness and host bone marrow registry drives in their communities.
 
For the 100K Cheeks team, learning that Amit Gupta – a Bay Area entrepreneur of South Asian descent – was in need of a bone marrow transplant turned out to be a pivotal moment for their campaign to register 100,000 cheeks on the bone marrow registry. Leveraging the Drive in a Box tool and their own understanding of using social media to harness networks for social good, the students sprung into action to help Amit find a bone marrow match.
 
Vineet Singal, one of the student leaders of 100K Cheeks, recently shared more on this story at INK, an international conference and digital platform where people share ideas and drive them to action. In his presentation, Vineet shares his thoughts on what makes large-scale, collective action campaigns like this one effective and successful, including 
 
  • cultivating a sense of hope and optimism, 
  • designing with the needs of others in mind, and 
  • harnessing networks for scale.
 
 
 
About one month after giving this talk at INK, Vineet and the other students learned that Amit had found a bone marrow donor match. Amit is now back at work and doing great after his transplant.
 
Has this story of action inspired you to get involved? You can help spread this exciting, potentially life-saving impact to more families and patients by volunteering with 100K Cheeks. They’re currently looking for designers, programmers and anyone else who can set aside a few hours to help build out Drive in a Box so that it can work for others. Email Vineet directly for more information.

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