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Phase: Inspiration Missions: Ripple Effects

Where's my Marrow?

The "Where's George" campaign provides a fun way to track dollar bills on their journey. What if there was an engaging way to follow your donation on its journey? How could we use the perspective of the donation to tell a story?

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Where's my Marrow? Where's my Marrow?
What if you could follow your donation's journey from collection to (ideally) its ultimate use? Maybe your donation journeyed through organizations, hospitals, or across counties, states or even countries?



Though the UPS package tracking system might equally offer inspiration from its excellent tracking system, what I like best about the Where's George is its personification of the dollar-bill. How could we tell the story of Bone Marrow? (think of even beginning from its wee-little days as it formed in our bodies!)

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