OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign Up / Login or Learn more

Start Younger

What if Ernie was a "match" for Bert?

Photo of DeletedUser
2 8

Written by DeletedUser

Some of the biggest influences toward social change come from natives of the movement. Our children are better recyclers than us, just as we are to our parents. Let's start the same trend around marrow donation.

How about a series of episodes on Sesame Street around the issue? Yeah, it's a heavy topic, but kids are personally moved to act on what they find important.

This inspired (1)

Lifelong branding


Join the conversation:

Photo of DeletedUser


Michael it is really a nice idea. I would love to see a pilot on how kids behave or remember after seeing an educational episode on this. The sad thing about this is that probably the positive outcome will come in the age where there will be more serious problems with higher priorities will exist than this one.

View all comments