SAJA reaches out to media folk for bone marrow donors
The South Asian Journalists' Association has over 1000 members in the US and globally, with members of South Asian descent or those interested in the area. They use their network to reach out for specific causes occasionally.
Given the power of a group of people like journalists, SAJA makes an important contribution when needed by asking for people to save the lives of people suffering from diseases like leukemia and needing a bone marrow transplant. Examples:
http://www.sajaforum.org/2007/05/request_marrow_.html. Leveraging the power of the network in the age of the internet through their community emails and blog is a very useful tool when it comes to reaching out to the people who are most likely to help in these kind of cases.