Polio Eradication Drive
Polio Eradication initiative is one of the best examples from where we can learn about spreading awareness and driving people towards a change for better and healthier world.

The National Polio Surveillance Project, which was launched in 1997, provides technical and logistic assistance to the Government of India, and works closely with state governments and a broad array of partner agencies(UNICEF,rotary,world bank etc; ) to achieve the goal of polio eradication in India.
Points we could take away from this initiative:
Partnering: WHO, UNICEF,Worldbank, Rotary and more..( http://www.npspindia.org/Partner.asp)
Active Campainging on national TV and Radio by respected celebrities and sports stars: These iconic people have a huge impact on people and their mindset.( http://www.unicef.org/india/health_3729.htm)
Independent awareness drives in schools, colleges and Work places.("Polio Eradication champions")
We could build on similar lines to promote bone marrow donations.I am sure more people will have their experience and inputs on this.
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