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Participatory Story-telling

Creating a ripple effect through involving the public in creating a campaign. It's all about devising a *platform* for participation.

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Check out this compelling retrospective video of the Polling Place Photo Project with the New York Times & Winterhouse: (I can't embed it here but *really* encourage you to check it out via the link)

What strikes me here is how the public were involved in story-telling. Are there avenues to have donors and potential donors be part of an ongoing story-telling campaign to enhance bone marrow donation? This way the call to action would have a P2P dimension rather than top down.

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This is a great idea and we at 100k cheeks have been trying to start similar efforts. We attempted tapping into the medical system to allow leukemics to post their own videos and calls to action to make the process more personal. We are also in the process of collecting a list of individuals who have donated. Any thoughts on how to expedite this process or tap into a large system of individuals who need a match?