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Making donations personal -

Microfinance site tells stories about individual farmers, allowing users to finance their businesses. The connection to an individual in need is such an emotional driver, can we tell more human stories about bone marrow donation?

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We all need that human connection - read the stories, see the photos of the individuals we could have an impact on. Can we create impact stories of bone marrow donation?


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I was about to suggest same inspiration, but fortunately I found the search bar first. Anyway, here's a short video clip explaining how Kiva works for those who are unfamiliar with the concept:

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