OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more


popular TV show + new Southeast Asian character + bone marrow donation info

Photo of Jane Lien
1 4

Written by

This is definitely building on "House, Anyone?" (Inspiration 172) and "Jai Ho! The Bollywood influence" (Inspiration 191). I know Glee has a huge following and they often bring awareness to different issues, such as STD awareness or responsible drinking.

I'm currently working in the Philippines and I noticed when they had a Filipino actress guest star on the show, the number of Filipino viewers went up drastically. Maybe a mainstream TV show could get a popular Southeast Asian actor/actress to guest star, and include information/plot about bone marrow donation. It could end with a brief on how one can take action.

A popular TV show, like Glee, could be the perfect media spot to educate and encourage more people to donate.

1 comment

Join the conversation:

Photo of Louise Wilson

Yes, even subliminal messaging works well when it comes from a tv show as popular as this one. The Simpsons is another great tv show for spreading messages!