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Colored bone relays to pass, tracked on a website, endless campaign

Eight red batons were engraved with information and a web address in 2009 to promote the Special Olympics in Japan. Recipients were asked to track it online and to pass the relay. This campaign is cost effective and potentially endless.

Photo of Félix Beaulieu
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This idea is based on an inexpensive and effective campaign used in Japan to promote the Special Olympics in 2009. Eight red batons were engraved with information about the Special Olympics and a web address for the “Message Relay.”

After being handed a red baton, recipients are asked to report their location and status on the website and continue to pass on the baton. They could find more information about the Special Olympics on the website. This revolutionary idea makes this an ongoing campaign without spending any money.



This idea helped to inform people about the empowering Special Olympics while creating a hype. Each baton cost $42 to make but the 8 have accounted for an approximate $112,000 of free publicity.

This idea could easily be used to make a bone marrow donation infinite campaign. Imagine colored bones instead of red sticks, launched simultaneously in several countries.



ADVANTAGES: extremely limited costs + easy implementation + use friends/relative power of influence + trendy (cf book to pass, teddy bears left in airports etc) + potentially no-end

DISADVANTAGES: only one person is touched at a time (time the number of relays) + relays can be “lost”



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Photo of Ashley Jablow

Loving this Felix! Definitely something to think about again in the upcoming Concept phase.

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