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Virtual Bone Marrow Registration

Expose millions of people to the concept of bone marrow donation through online games/worlds such as World of Warcraft or Second Life.

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In 2005, a plague swept through World of Warcraft (currently has ~12.5 million users) - http://en.wikipedia.org/wiki/Corrupted_Blood_incident



In 2005, Second Life (~1m users) was flooded in an effort to raise awareness about climate change.



As an awareness campaign, work with game developers to integrate bone marrow donation into these virtual worlds. This could be strictly and online awareness tool, or it could be integrated with the real world - just as these games generate real money in the real world by being paid for services.

Evaluation results

8 evaluations so far

1. How easy is this concept to implement?

I could start right now. - 25%

This might take a bit of planning and probably some help from several partners. - 75%

This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen. - 0%

2. Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?

Yes, this concept will resonate with diverse groups of people from all over the world. - 50%

No, this concept might not reach under-represented populations very well. - 25%

I'm not sure, but I hope so! - 25%

3. How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?

Really well -- I already feel like I have a better understanding of the process and why it's important. - 37.5%

Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work. - 37.5%

Not very well -- we'd have to create a highly detailed plan around this concept to help people understand. - 25%

4. How scalable is this concept?

This concept is highly scalable and could easily impact people all over the world. - 62.5%

This concept is really best suited for small groups and local areas. - 25%

This concept could be scaled, but we'd have to refine it for different settings. - 12.5%

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Photo of An Old Friend

Vincent, Sina, thanks for your comments.

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