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Next time you make a B-day present, make it a Life-saving one!

Searching for a one-of-a-kind birthday present? Next time you make a b-day present, think of a Hero Gift Certificate + Registration Kit. A friend of mine mentioned today at lunch that she gave her husband as a b-day present a “Hero Gift Certificate” and a registration kit for bone marrow donation.

Photo of Krassimira Iordanova
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She ordered a “Hero Gift Certificate” for 50€ from the German Bone Barrow Registry ( She received the hero certificate + a registration kit, packed it nicely and handed it over to her husband as his b-day present.
Note: If the person you’re giving the hero certificate to, doesn’t want to register, the money goes to the registry; so your money will not be lost….

Imagine how powerful could such a campaign be:
- those who give you the present will ask "so, what happened, did you register?"
- if you receive such a present from someone you care about, you're much more inclined to act
- if the person you're giving the present to, doesn't know much about the process, you can start a conversation


Which barrier(s) does your concept address?

  • Fear

Which step(s) of the journey does your concept apply to?

  • Awareness
  • Registration
  • Spread the word

Evaluation results

7 evaluations so far

1. How easy is this concept to implement?

I could start right now. - 87.5%

This might take a bit of planning and probably some help from several partners. - 12.5%

This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen. - 0%

2. Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?

Yes, this concept will resonate with diverse groups of people from all over the world. - 25%

No, this concept might not reach under-represented populations very well. - 25%

I'm not sure, but I hope so! - 50%

3. How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?

Really well -- I already feel like I have a better understanding of the process and why it's important. - 37.5%

Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work. - 37.5%

Not very well -- we'd have to create a highly detailed plan around this concept to help people understand. - 25%

4. How scalable is this concept?

This concept is highly scalable and could easily impact people all over the world. - 50%

This concept is really best suited for small groups and local areas. - 25%

This concept could be scaled, but we'd have to refine it for different settings. - 25%


Join the conversation:

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What a beautiful concept! This is a great idea. Could see this almost being a process to get you from registering to donating. You become hero for registering, and something even higher for actually donating, creating a circle of luminaries for those who have actually donated. Nice work!

Photo of Krassimira Iordanova

Thanks, Jennifer!

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