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This concept turns the idea of 'donation' upside down and works around the idea of 'investing' instead.

Photo of Anuja Singhal
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Don't we all wish that this world had a little more than a few good men? Sadly enough, we live in a selfish world where nobody does anything for nothing. Keeping this in mind, this concept turns the idea of 'donation' upside down and works around the idea of 'investing' instead.

GIVE2GET Cancer Insurance (hypothetical branding) is a policy that offers 'returns' to people who register as donors for stem cells. These returns are long term and work like any other life insurance policy offered by insurance companies or other financial services.

When a prospective donor is approached, he is asked for a minimum donor investment of $100 and to sign a 'bond of faith' to be available at the time of donation. He can choose to invest more than $100 for higher returns. The investment could be over a period 15-20 yrs at the rate of, let's say x%. This principal investment entitles him to 3 possible scenarios -

1. 'GET IN KIND' – In this all gain scenario, the donor gets self-insured against any marrow transplantations he might need within his insurance period. He receives a discount on the procedure depending upon how much time since he registered with GIVE2GET and his principal amount.

2. 'GET IN CASH' - This 'much gain and no loss scenario' arises if there has been no need for donation throughout his insurance period, he is reimbursed with his initial donor investment + the interest he has earned over the insurance period.

3. 'GIVE2GET IN CASH & KIND' - This is when there actually arises a need for donation. As returns, the donor is rewarded a substantial addition into his initial principal amount each time he makes a donation. For ex. With each donation, the donor gets $1000 added to his initial investment of $100. So now, his returns will be on $1100 instead of only $100. Moreover, the donor can nominate one person with each donation to be insured for marrow transplants. If the need arises within the maturity period, the added premium ($1000) gets deducted from the maturity amount.

Insurance is possibly the most widespread ways of saving money for most people who start anything new-be it buying a new house, having children, getting married, finding a new job etc. GIVE2GET can be marketed as one of the "good" policies that serve dual purposes - a part insurance towards a deadly disease and monetary returns on maturity. Moreover when people approach GIVE2GET to find out more, they can be briefed upon the whole process of marrow donation which can tackle the problem of 'fear' on a one on one basis.

This process can lure people into registering for donation not only through a medical insurance of sorts but also a substantial monetary return at maturity. More the people buy into the idea, bigger is the number of registries, bigger the bank, eventually churning out bigger returns for the donors!

Which barrier(s) does your concept address?

  • Time
  • Feeling rushed

Which step(s) of the journey does your concept apply to?

  • Registration
  • Donation
  • Spread the word

Evaluation results

6 evaluations so far

1. How easy is this concept to implement?

I could start right now. - 14.3%

This might take a bit of planning and probably some help from several partners. - 57.1%

This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen. - 28.6%

2. Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?

Yes, this concept will resonate with diverse groups of people from all over the world. - 28.6%

No, this concept might not reach under-represented populations very well. - 42.9%

I'm not sure, but I hope so! - 28.6%

3. How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?

Really well -- I already feel like I have a better understanding of the process and why it's important. - 28.6%

Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work. - 28.6%

Not very well -- we'd have to create a highly detailed plan around this concept to help people understand. - 42.9%

4. How scalable is this concept?

This concept is highly scalable and could easily impact people all over the world. - 28.6%

This concept is really best suited for small groups and local areas. - 28.6%

This concept could be scaled, but we'd have to refine it for different settings. - 42.9%


Join the conversation:

Photo of Anuja Singhal

Thanks for your comments, Lin and Larry. @ Lin, the concept here is to 'lure' people into registering for cheek swab/blood test with an incentive of 'in kind' and 'in cash' returns. However, I do agree that this would probably work much better for monetary donations.

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