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"Saved lives this year and counting..."

Imagine a competition amongst corporations for who could get the most cheek swabs- competition for a great cause! Target corporations that are internationally represented (i.e. high tech companies, software companies, research labs). The winning corporation gets some free donated advertising from a media partner(s).

Photo of Krassimira Iordanova
6 13

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Imagine an airport like board with that flips every time a person registers and flips everytime a life is saved. The board can be installed in the company's lobby or in the cafeteria, so that it is visible to everyone in the company.
A ticker shows where to register- "To register, visit the physician's booth". The registration booth shall be placed close to the flipboard as people will not have to search for it. At hte registration booth more info will be avialable to increase awareness.


The trigger:
People usually go for lunch in small groups and they could encourage each other to register together after they finish lunch or after the coffee they had together.


The motivation:
Be the winner amongst the competing companies.


Timing:
I could imagine such a campaign around the Christmas time, as this is the time when we do resolutions, make decisions to change our lives, to help others, etc.


 

Which barrier(s) does your concept address?

  • Misunderstanding
  • Time
  • Feeling rushed

Which step(s) of the journey does your concept apply to?

  • Awareness
  • Registration
  • Spread the word

Evaluation results

6 evaluations so far

1. How easy is this concept to implement?

I could start right now. - 20%

This might take a bit of planning and probably some help from several partners. - 60%

This is a big undertaking and I'd need a lot of help from friends, organizations and other groups to make it happen. - 20%

2. Will this concept successfully reach and encourage under-represented populations (including South Asians) to join the bone marrow registry?

Yes, this concept will resonate with diverse groups of people from all over the world. - 33.3%

No, this concept might not reach under-represented populations very well. - 16.7%

I'm not sure, but I hope so! - 50%

3. How well does this concept dispel myths, ease fears, or provide education about bone marrow registration and donation?

Really well -- I already feel like I have a better understanding of the process and why it's important. - 33.3%

Okay, though it'll still take some explaining to get people to understand how bone marrow registration and donation work. - 16.7%

Not very well -- we'd have to create a highly detailed plan around this concept to help people understand. - 50%

4. How scalable is this concept?

This concept is highly scalable and could easily impact people all over the world. - 83.3%

This concept is really best suited for small groups and local areas. - 0%

This concept could be scaled, but we'd have to refine it for different settings. - 16.7%

6 comments

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Photo of Krassimira Iordanova

Sarah, thanks for the comment, I really beleivesuch a sign can become very engaging!

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