Using Foursquare to find a donation center by known brands
To use the power of brands and influence customers by word-of-mouth to become "potential donors"
Millions of users turn to foursquare every day to help them find their friends and explore their world.
Whether checking out a new restaurant or visiting their favorite store, they are sharing their activities and loyalty with their social network, earning badges and points along the way.
The relevant campaign can piggyback on top of brands like Starbucks, and other places, users will gain unique badges.
Using location-based applications by (1) businesses and known (2) brands to gather their employees and customers/suppliers and others, in one place, in order to (1) showcase and demonstrate the ease of the process, (2) perform the test (3) and get a local-reward.
Businesses all around the world will compete for the highest rate of "potential donors" and would get a certification.
A worldwide-brand counter will show how many are registering every minute.
Familiar location, known friends that will join you.
Make it Fun, make it approachable.
Which barrier(s) does your concept address?
Which step(s) of the journey does your concept apply to?
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