OpenIDEO is an open innovation platform. Join our global community to solve big challenges for social good. Sign up, Login or Learn more

Lisa Simpson promotes bone marrow donation

Lisa Simpson of The Simpsons tv show is an excellent story teller. Possibly a little extreme at times, her 'recycling' episode was so engaging and got the environmental message across in such a funny way.

Photo of Louise Wilson
0 6

Written by

If Lisa Simpson can do such a great job at promoting recycling and revealing what the knock on effects can be, why can't she promote bone marrow donation and spread the message in a way that viewers can relate to?


(I can't find the episode on the internet anywhere which is frustrating - does anyone know a link for it??)


It is hard to find out how many people watch The Simpsons (I daren't take figures from Wikapedia!) but it is popular all over the world. I love the innovative storytelling. It wouldn't be seen as an odd subject as The Simpsons cover everything and Lisa is always out to get a good message across to viewers.


The light hearted storytelling approach would be a good way to encourage more people to sign up and support the campaign.

Which barrier(s) does your concept address?

  • Fear

Which step(s) of the journey does your concept apply to?

  • Awareness
  • Spread the word

0 comments

Join the conversation:

Comment