I'm bored! Time to sign up
ok so the place where i get really bored is on a train or long haul aircraft. It's down time so why not ask Virgin to put sign up slips on their aircraft and trains.
Make it sign up day so that it becomes an event Great PR for Virgin or Ba or whoever. Getting an iconic figure behind this would also help.
Which barrier(s) does your concept address?
Which step(s) of the journey does your concept apply to?