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Get Companies to Push Employee Swabbing as CSR

Bone marrow donation campaigns could capitalize on the growing trend of workplace volunteering as part of large corporations' CSR strategies. Getting companies to sign on to bone marrow awareness and registration campaigns within the workplace could provide access to thousands of potential donors, who simultaneously have an incentive to participate (to earn volunteer "comp hours," or to meet volunteer requirements). Furthermore, companies could assist in the cost of registration and donation through funds allocated to such CSR activities.

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More and more companies in the United States and Europe are getting their employees to participate in volunteer work as part of their Corporate Social Responsibility (CSR) efforts. Sometimes such volunteer work is encouraged by employers and in other instances it's actually required. Such volunteer hours may even count toward work hours, enabling employees to earn "comp hours" at the office for volunteering.

Why not tap this growing trend by working with large companies to offer the option of registering to be a bone marrow donor to count toward such CSR efforts? Partnering with big companies for such "corporate campaigns" would allow donation campaigners to target large numbers of people at a time, and match up donation interests with those of companies looking to increase their CSR profile and employee participation in socially-minded activities.

A "corporate campaign" could be launched to get CEOs on board with the mission of bone marrow donation. Companies could circulate information about donor registration internally through email, office bulletins and informational sessions. Then, employees could register and swab at donation registration fairs which would be conveniently located at the company offices, minimizing the extra effort a potential donor would have to make become part of the registry.

This concept would help address the problems of awareness and misunderstanding, as the internal information campaigns would demystify the registration and donation process for a relatively "captive" audience. Once the information has been spread internally, registration fairs located at office places would make it easy for employees to register and swab. As behavioral psychology shows, the less someone has to go out of their way to sign up for such voluntary programs, the more likely he or she will be to actually participate.

Registering could count toward employee volunteer time and potentially even earn them comp hours or other benefits. Furthermore, through such "corporate campaigns", companies could foot the bill for registration and later on, for donations through funds allocated for such CSR projects.

Which barrier(s) does your concept address?

  • Misunderstanding
  • Time

Which step(s) of the journey does your concept apply to?

  • Awareness
  • Registration


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