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Fortune Swabs for South Asian restaurants

Inspired by fortune cookies, Fortune Swabs are a low-cost way to drive awareness about bone marrow registration in the South Asian community.

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Written by DeletedUser

We can take advantage of the large amount of South Asian restaurants (which are often frequented by South Asians) and give Fortune Swabs to customers alongside their bill, similar to fortune cookies at Chinese restaurants. The Fortune Swab would include a Q-tip and a short “fortune,” which would talk about the importance of donation, why it’s encouraged in the South Asian community, and where to go to learn more about the registration process.

Some message examples include:

South Asians have a 1/20,000 chance of finding a bone marrow donor.

Perform a “fatwa” and register to donate your bone marrow.

Visit to learn more.

“Daan,” the Sanskrit word for donation meaning selfless giving,

is third in the list of the ten Niyamas (virtuous acts).

Your bone marrow donation could save someone's life.

Visit to learn more.

Did you know that “fatwa” by the Muslim Legislative Council not

only permits, but encourages medical donation?

Your bone marrow donation could save a someone’s life.

Visit to learn more.

Which barrier(s) does your concept address?

  • Misunderstanding
  • Cultural beliefs

Which step(s) of the journey does your concept apply to?

  • Awareness
  • Registration
  • Spread the word


Join the conversation:

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Share! Excellent show on BBC's Radio 4 on this topic - 'Blood for Blood':
What lies behind the reluctance of black and Asian people in Britain to act as blood and organ donors?
Face-to-face contact seems to be the most effective way to encourage donations across the board - although less efficient

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