Easy - Breezy
Make it easy to register and do not leave room for questions whenever possible.
1. During registration, collect the facebook/linkedin ID instead of collecting information about 2 contacts
2. Register and do a cheek swap at your PCP
3. Register when you get a driver's license and determine eligibility based on age
Which barrier(s) does your concept address?
Which step(s) of the journey does your concept apply to?