Cross-sector Collaboration with Social Enterprise
Partnering with for-profit, socially focused enterprises to provide educational give-aways to help market their main products.
Sandy threw out a comment
http://bit.ly/dg2NHe asking about opportunities to collaborate with established businesses. I remembered that last year SELCO distributed books to children to celebrate Children's Day.
SELCO is a social enterprise whose mission is to enhance the quality of life of the underserved through sustainable energy solutions (eg. solar lighting) They don't give their products away but have devised progressive forms of micro-finance + market their products relevant to people's needs. Other industrial heavyweights like Tata & Godrej are also starting to collaborate with micro-finance folks to supply sanitation and cooling solutions in for-profit models.
But they still need to market & demonstrate their social focus – could they do this via basic, branded educational tools? Could such partnerships with companies already focused on social well-being work better than with corporates who are merely paying Corporate Social Responsibility (CSR) lip service?