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Building on Playfulness

By adding goals – can play be transformed into enhanced learning?

Photo of Meena Kadri
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Gaming expert at advertising agency W+K recently demystified the essence of games. "Play is just, well, playing. Layer goals on top of play and you've got a game." He gives the example of a pile of Lego which can provide an avenue for play. Ask 'who can build the tallest tower with just the red bricks?' By adding goals – you have a game.

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A simple thought to consider as we going forward.


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