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Telenovela Health Education

Telenovelas are a television drama form that is quite popular in Latin America, including Columbia, & beyond. In fact, "Betty la Fea" (aka "Ugly Betty"), a popular Columbian telenovela, has been adapted for >30 networks around the world.

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Telenovela stories have become huge export hits everywhere from China to Russia to France to Algeria to US.

Public benefit messages, including health-related ones, have also been successfully integrated into telenovela storylines.

I wonder what opportunities there are for using stories to convey health information in Caldas?

Just realized that Avi also previously posted related information on this: linked to on the right.


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Photo of Luz Gallo

I think the idea is great, taking into account that television is one of the most popular mass-media. Among this communities, people prefer to have a good television before having other first-need goods. So that really shows that tv has a big influence in this communities.

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