Telenovelas are a television drama form that is quite popular in Latin America, including Columbia, & beyond. In fact, "Betty la Fea" (aka "Ugly Betty"), a popular Columbian telenovela, has been adapted for >30 networks around the world.
Telenovela stories have become huge export hits everywhere from China to Russia to France to Algeria to US.
Public benefit messages, including health-related ones, have also been successfully integrated into telenovela storylines.
I wonder what opportunities there are for using stories to convey health information in Caldas?
Just realized that Avi also previously posted related information on this: linked to on the right.