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Sustainable innovation in luxury

More and more luxury brands are moving into the sustainable / responsible space, and are beginning to reap the dividends

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EDUN – Bono’s ecological and socially conscious fashion line

EDUN specializes in organic-cotton fashion, manufactured in developing countries. EDUN has all the glamour and aspirational prowess of a global fashion business, but with a greater purpose. “To create sustainable trade and promote local economic opportunities in Africa. At EDUN we strive to be more than a fashion brand, we are a movement dedicated to creating positive change in the world.” LVMH’s near 50% stake in EDUN marks the company’s shift toward the rapidly growing sustainable-luxury market.

Read more about the EDUN’s mission and work in Africa:

http://www.edun.com/mission <u></u>

Lexus LS 600

Toyota’s progressive approach to sustainable innovation is increasingly present in their luxury vehicles. Their Lexus LS 600 is the world’s first full hybrid V8 luxury saloon. It delivers both on performance (438 total system horsepower and 0-60 in 5.7 seconds) and responsibility, with reduced energy consumption and vastly improved fuel efficiency over traditional luxury saloon equivalents

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