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Square: Direct Billing for the Masses

Square is a revolutionary service that enables anyone to accept credit cards anywhere. Square offers an easy to use, free credit card reader that plugs into a phone or iPad.

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How can we enable direct selling between Caldas Coffee farmers and consumers in the West?

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Might also be good to think about awareness-building around financial literacy for farmers? If I consider farmers from low-income communities in India – many of them have struggled with high-tech interventions proposed by folks more financially literate & tech-savvy than themselves. Perhaps this points us to opportunities on this challenge? We might also like to consider how money generated through various ideas like this could be directed into the health related concerns are our key focus here.