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Open innovation – to generate social and sustainable ideas and solutions

Both Pepsi and Toyota have managed to harness the power of the crowd to develop meaningful crowdsourced innovations

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1. Pepsi – Refresh Everything

Pepsi’s 2010 initiative reallocated their Superbowl marketing budget to the crowdsourcing and funding of social innovation projects. This radical approach made $20M available in grants to individuals, businesses and non-profits to promote new ideas that have positive impacts on their communities.

2. Toyota – Ideas for Good

Toyota have shared their technologies with inventors to help them realise their ideas and invent a better world. This approach of empowering capable makers and doers has resulted in tangible project deliveries and a meaningful role for crowdsourcing in innovation.

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Photo of Arjan Tupan

Great. I like the Ideas for Good initiative. Had vaguely heard about it, but not yet looked at it in detail. The Pepsi Refresh Everything project is super, and I can't wait till it hits Europe as well.

Great inspiration.