1. Pepsi – Refresh Everything
Pepsi’s 2010 initiative reallocated their Superbowl marketing budget to the crowdsourcing and funding of social innovation projects. This radical approach made $20M available in grants to individuals, businesses and non-profits to promote new ideas that have positive impacts on their communities.
2. Toyota – Ideas for Good
Toyota have shared their technologies with inventors to help them realise their ideas and invent a better world. This approach of empowering capable makers and doers has resulted in tangible project deliveries and a meaningful role for crowdsourcing in innovation.