Diverse color is a great indicator of a healthy diet. How can we create access to more nutritious fruits and vegetables for the people of Caldas?
IDEO created the Palette Concept with Hakuhodo during Tokyo Design Week. "Palette is a holistic, color-based guide that makes healthful eating simple. Each of its seven colors corresponds to a different category of food, based on their natural pigments (light green for apples and celery, dark green for kale and broccoli, etc.). The familiar hues replace the hard-to-understand nutritional information on product boxes with an more intuitive approach to finding balance." Quoted from the
project page on IDEO.
While this exact concept might not be feasible in the region we're designing for, it could be an inspiration for how we could encourage more diverse, nutritious, and vitamin rich diets.