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Eat the colors of the rainbow.

Diverse color is a great indicator of a healthy diet. How can we create access to more nutritious fruits and vegetables for the people of Caldas?

Photo of Christine Hendrickson
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IDEO created the Palette Concept with Hakuhodo during Tokyo Design Week. "Palette is a holistic, color-based guide that makes healthful eating simple. Each of its seven colors corresponds to a different category of food, based on their natural pigments (light green for apples and celery, dark green for kale and broccoli, etc.). The familiar hues replace the hard-to-understand nutritional information on product boxes with an more intuitive approach to finding balance." Quoted from the project page on IDEO. 

While this exact concept might not be feasible in the region we're designing for, it could be an inspiration for how we could encourage more diverse, nutritious, and vitamin rich diets. 


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Photo of Luz Gallo

A varied diet helps people have a better life. The seven color tip is really useful, but we have to think on teaching people to eat according to who they are and what they do. An active person or a child needs more energy than an older person for example.

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