In Nepal, some schools are equipped with solar panels and are the only reliable source of energy. So families send their children to school and the longer the children are there, the more charged their devices become. This is a nice example of coupling extended, long-term benefits of children getting an education and short-term, immediate rewards that can be appreciated right away such as access to energy.
Incentivize Behavior Change w/ Fun
Gaming is an area rich for opportunity in incentivizing behavior change around health in a fun and engaging way. The VW Piano Stairs is a great example that encouraged people to take the stairs instead of the escalator, just because that option was more fun: http://www.youtube.com/watch?v=2lXh2n0aPyw
Another example is in India and Nepal, where games have been used to educate people in rural communities about AIDS and HIV prevention:
Humana, the insurance company, is also known to incentivize its employees to adopt healthy practices with games and fun. HumanaGames.com is one example - http://www.humanagames.com/
Are there opportunities in making health awareness and prevention fun and enjoyable for the residents of Caldas?