I imagine local radio stations could be popular. I have the idea of using a radio program as answering lots of questions from people, will have big benefit and largest spread in a region where there is large distances to travel.
Let listeners phone or send text sms questions to a panel of some experts from different fields.
Sample of a expert panel on a live venue + radio broadcast
Topics it can cover:
Food : Farming, Nutrition, Vitamins, Cooking, Buying, Storing safely (curing, salted, smoked).
Health: general advice on how to prevent getting sick (as linked with food and with domestic and workplace conditions.) (and the panel will recommend seeing a local nurse or doctor if it is something more serious questions)
Business: Startup-advice, discussion about current opportunities on different business areas, basic contract issues, buying/selling equipment, Economics, micro-credits, Banks, Marketing, Advertising, Managing staff and co-workers, Employees legal rights against their boss...
Education: advice around "evening-school" for adults, how to find info online.
Social : issues with local government, how to interact in a small community, how to keep good relations with family members if you are in a small-business together...
Sustainability : of business, farming, of electricity, of waste management...
and lots more related that is of common interest for many in similar situation...
If the experts in the studio panel do not have answer, they could know exactly who to call and ask. That can be done live on the air, to add the angle of demonstrating to listeners about research and fact-finding, and that it is possible to find good answers to any question.
Also important to do short bits of fun-facts and trivia, to make entertaining pieces in pauses of the show.
The program can do case-studies as a regular spot, they can ask listeners to send in tips of interesting and succesful start-ups to go visit and do reportage and interview onsite. If the radio show goes to different villages they can have live venue where visitors can come and ask questions to the panel live on the show, similar to the sample video above.
Letting listeners advertise on the air if they want to buy/sell/rent/lease a company or factory/farming equipment.
Radio show could make a weekly lottery to share out some of the income from the incoming fees, to one or two lucky listeners each week? as a starting sum for their start-ups. they must send in a short description of their business plan as the lottery ticket.
This whole concept removes all issues regarding not be able to reach illiterate persons and those without computer or smartphone. Almost all homes and workplaces have got a radio on, am I right?
Combining the potential with this radio show with some other related concepts will cause additional benefits, see the list on the right from other Ideators.
and please add ideas and details that will improve upon this concept, if it is related to radio show and what content it could hold.
How do you envision this idea making money?
Selling advertising time on the radio program, the panel members could be made to pay similar because they are able to make publicity for their businesses. Taking a small fee on the text messages into the program could be done (but i do not recommend it). Licencing rights to re-selling the programs as CD, mp3 or cassette tapes on a second hand market. Possibly also sell text transcripts of them on printed paper as articles for newspapers?
How does this idea create social impact, particularly around improving health?
Potential to spread info and advice to large audience quickly and regularly. Simple communication in live two-way-discussions and Q&A-sessions.
How does this idea add social value at every step of the process?
creates interest and discussions on regional and local level. Can help both individuals and small businesses with many general issues.
What are the short term steps we could take to implement this idea tomorrow?
contact all radio stations in the region. finding interesting experts in universities or social business sector.