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Laugh-and-Learn-Call

A very big development that's been happening in the Caldas Region is the springing up of Call Centers. Since most of the health problems that are happening is because of a lack on information,it's important to spread that information as much as possible. So, it would be a good idea to harness these call centers so they can call individual households, tell people a joke, and in/after the joke, tell them what they can do.

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Call Center --> Give calls --> Tell jokes --> make them laugh ---> then guide them about things they can do to be more healthy.

Medium: Happiness (laughter). Benefit: Information

How do you envision this idea making money?

Advertising model. Corporations investing should be health firms. E.g. at the end of the joke, if information is given on nutrition for baby care. Then there can be a small recommendation of using danone. This message can be sponsored by danone.

How does this idea create social impact, particularly around improving health?

1) It first brings people to a state of happiness by making them laugh 2) They will be more receptive 3) Then it wil provide information

How does this idea add social value at every step of the process?

1) Laughter = healthy 2) Information = important 3) Corporate advertisement = guidance to product that solves the problem

What are the short term steps we could take to implement this idea tomorrow?

1) Talk to corporations such as Danone 2) Talk to the call centers already set up and ask them to keep a certain part of their workforce ready 3) Start!

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