A very big development that's been happening in the Caldas Region is the springing up of Call Centers.
Since most of the health problems that are happening is because of a lack on information,it's important to spread that information as much as possible.
So, it would be a good idea to harness these call centers so they can call individual households, tell people a joke, and in/after the joke, tell them what they can do.
Call Center --> Give calls --> Tell jokes --> make them laugh ---> then guide them about things they can do to be more healthy.
Medium: Happiness (laughter). Benefit: Information