Basic health-care access to remote regions
By providing the clinics in remote areas of Caldas, the Franchised Health Clinic Network helps with the distribution of clinics in much needed areas in addition to current network. By focusing very few basic health care services in close proximity to population in need, especially to children and women, while more serious problems can be relayed to urban clinics centered around universities or medical centers, the model could be successful.
Digital Patient Database Caldas
By maintaining a digital patient database of the patients, a history of health information with particular patients can be created for better treatment and medicine. These could also be valuable case studies for treatment used by all clinics within the network.The information collected over the wider region of Caldas would also be valuable for the study of trend data for macro health care plans over a longer period of time. Serious case could also be relayed digitally to relevant doctors in this network for further treatments locally.
The franchise model becomes a reliable model of distribution because a same standard of medical services are enforced throughout the franchise to build a brand identity. And patients come to use the services because of such identity. By focusing on the most basic medical services and bulk-buying of medical supplies throughout the region, a lower cost could be maintained. One-time costs such as digital equipments or construction could be donated or financed through micro-financing loans ,while the ongoing expenses are tied into a sustainable profit making business plan of the franchisee. There has been success through similar approach through CFWshops in Kenya, or Aravind Eye Care's Vision for India.
By empowering local qualified nurses, they become local entrepreneurs that contribute to the local economy (e.g. hiring staff and paying for essential local services for the clinic).