My "Etsy(+)" concept leverages Etsy's global e-commerce website to sell authentic handmade arts & crafts work made by people of specific impoverished regions, giving customers the (+) pricing option to donate additional support to a specific cause/need. Using TOMS Shoes' 'One for One' principle, the goal is to have Etsy customers get something they really love (e.g. authentic earrings made by an artist in Caldas, Columbia) and feel good about giving more in return to people in need (e.g. paying an additional $20 to decrease infant mortality in Caldas, Columbia).
The (+) in 'Etsy Plus' represents an additional e-commerce site that showcases high-quality handcrafted goods from specific impoverished regions with the goal of having Etsy customers add a donation (+) to the price of their purchase to support a cause/need. Individual artists in these regions have little to no access to internet, they are unable to share and sell their art/craft with people around the world. Using Etsy (+), we can
coordinate art/crafts a pool of artists through one 'regional seller' that can:
1) Collect and authenticate the quality of the arts/crafts
2) Post, share and ship items on the regional Etsy (+) site
3) Appropriately distribute earnings to artists and donations to the community in need