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Phase: Concepting

Build Medical Herbman Coffee Shops!

Calda's Weakness: health, poverty, malnutrition Calda's strengths: nature, people, space, best COFFEE in the world! Medical Herbman Coffee project is something that I saw here in Japan done by a team of architects as a side project. Where they only use 2 containers, herbs, coffee stand set, and send this to different areas in Japan and Asia where these similar problems exist. What is Herbman? It is a herb made man in the floor, where each herb that is planted in his body, is meant to be good for that part of the body. It is both interesting to the eye, and also teaches children and adults about what is good for your body. Storyline: Set up the Herbman to Caldas⇒Install coffee shop on the back⇒Make money with the sales⇒make a children's park with part of the sales⇒move the herbman to another region of Caldas More details on Herbman here: http://bit.ly/herbman

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Written by DeletedUser

Build Medical Herbman Coffee Shops! Build Medical Herbman Coffee Shops!
Build Medical Herbman Coffee Shops! Build Medical Herbman Coffee Shops!
Build Medical Herbman Coffee Shops! Build Medical Herbman Coffee Shops!
Build Medical Herbman Coffee Shops! Build Medical Herbman Coffee Shops!
This is a Herbman, done in Japan as a test. 
As you can see, the herbman is in front, and the two containers become coffee shops in the back. 

How do you envision this idea making money?

Herbs and Coffee sales would make the money for this project.

How does this idea create social impact, particularly around improving health?

It teaches what herbs are good for you, and you can consume them at the same time.

How does this idea add social value at every step of the process?

The "movement" of the herbman makes this project social. It is almost like a circus coming to town. A space where people come to enjoy the herbs and coffee and the same time a place to exchange ideas and talk to each other about their hardships. It would be a first step to not only have a new social business model, but also to make spaces where children can play safely, and grow a new generation of children who are educated about what to eat and how to take care of themselves.

What are the short term steps we could take to implement this idea tomorrow?

1．Contruct the Latin America Herbman Pack 2. Look for the perfect place for Herbaman's first installation
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Inspired by (3)

Dreams from Brazil
Dreams from Brazil
Delicious Coffee Revolution from the Dominican Republic
Delicious Coffee Revolution from the Dominican Republic
Meet Your Coffee Grower
Meet Your Coffee Grower

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Photo of Meena Kadri

Great stuff, Akira! I something along these lines being done by an NGO in India as an inspiration on an earlier challenge. They also had outreach planting programs that went to schools with demos planted in suitcases! Love how you've included images to give us a further sense of engagement. Anyone who's keen to see the Herbman site can check out: http://bit.ly/herbman (in both Japanese & English)

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DeletedUser

Thank you Meena for your comment and link. Should've included it in the first place. :)
Do you have the link or the name to that project done in India? I am very interested to see how that one works.

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Photo of Meena Kadri

Had a bit of a look around and found the original Inspiration here: http://bit.ly/n5LIXj See the second picture for the suitcase planters. Can't find the garden planted as a character on their site – might have been another NGO, sorry. But still lots to learn from these guys about effective approaches to social impact in low-income communities!

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