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Book of Social Business - case studies from Caldas

Create a coffee-table book consisting of social business case studies and interviews with social entreprenurs from the Caldas region

Photo of Anne Kjaer Riechert
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While I was living in Cuba, I realized that almost everyone was an entrepreneur, doing all sorts of small business deals in order to survive or improve their living standard. It was however very seldom that these people identified themselves as entrepreneurs. I would like to give a voice and recognition to the unknown social entrepreneurs in the Caldas region in order to encourage and recognize them, inspire others (locally as well as globally) to follow their footsteps. 

I thus propose to create a coffee-table book, consisting of social business case studies and interviews with social entrepreneurs from the Caldas region. 

The book could be given out for free to Colombian business school students in order to inspire them. 

How do you envision this idea making money?

The book should be well designed and attractive looking - so it can be sold on an international level - in fancy design stores, museum shops etc. The profit of the book could be re-invested in local community ex. pay for a space where social entreprenurs can meet to get ideas from each other.

How does this idea create social impact, particularly around improving health?

The book will help market existing social businesses and the people behind them. This may boost their business, as well as inpire others to start up.

How does this idea add social value at every step of the process?

The social business book project should be set up as a social business itself, and it will thus function as a case study of what social business is - in short, it should "Walk the talk".

What are the short term steps we could take to implement this idea tomorrow?

1) Locate the right case studies and people to interview 2) Hire a writer to do the interviews and do the text 3) Hire a photographer to take the pictures 4) Hire a graphic designer to do the layout of the book

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Photo of Jonathan Allan

Hi Anne-- I really like your concept here as well as your "Social Entrepreneurship Award." I would love to see this as a book highlighting the best social ventures around the world, detailing the unique problems they're solving and if there are replicable models (or elements there of) that can be repurposed. It looks like you would be a great person to write this book with such impressive international experiences. I would also love to see an international version of this IDEO book as well, if you can spare the time ;) http://amzn.to/IDEO_book_thoughtless_acts

Looking forward to seeing what you come up with next.

Photo of Anne Kjaer Riechert

Thanks for your inputs and encouragements Jonathan! Much appreciated. I love our idea about including business model descriptions, so they can be replicated.

The challenge with the book is that it is time consuming and quite expensive to produce, especially if it has to be in more languages (English, Spanish & Chinese?). Do you have any suggestion to how we can improve the above idea, to overcome these challenges?

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