Benefits: By encouraging internet users from all over the world to adopt coffee trees, we can either (i) provide an extra source of sustainable income for farmers or (ii) automatically subscribe them to food or healthcare services such as the Food subscription + Food insurance proposed by Victor Perl
How to attract adopters: We can invite potential adopters to leave their mark and/or create their presence in South Africa by adopting and naming a coffee tree in Caldas. This is, of course, a form of charity as well. An example will be to inspire newlyweds to adopt a tree in symbolism of growth in love.
How does it work: By creating and maintaining the social business online, we can expand the customer demographic to the world. Monthly fees will be charged for maintenance of the coffee tree.
To keep the coffea adopters in loop, we present evidence of production through weekly photo updates online. We can also show improvements of Caldas families’ lifestyle through this programme. It is also possible to send a packet of the coffee beans produced monthly.